MAXI Gold
2007 International Council of Shopping Centres' MAXI Awards

"Shopping As It Should Be" Annual Marketing Campaign
Category: Category Integration
Client: Mayfair Shopping Centre

The 2007 annual MAXI Awards were held October 17, 2007 in New Orleans. The MAXIs are the Academy Awards for shopping centres worldwide, through the International Council of Shopping Centres, of which our client, Mayfair Shopping Centre, is a member. Mayfair's "Shopping as it should be" marketing campaign earned them — and us — MAXI Gold!

The awards showcase the shopping centre industry's passion for excellence and innovation in marketing. For the 2007 Awards, entries were submitted from countries around the world for awards in 8 categories and by shopping centre retail space classifications. Categories included Community Relations, Public Relations, Advertising, Sales Promotion and Events, Grand Opening, Expansion and Renovation, Business to Business, Revenue Impact and Category Integration, that is all of the preceding entry categories. Entries that met the criteria to be selected as finalists were from 17 countries including Canada, U.S.A., India, United Kingdom, Australia, Singapore, Spain and Hong Kong, China. Read a media release.