Summit Silver
2008 Summit International Awards

"You'll Sleep Better" Transit Shelter Poster
Category: Public Service/Advocacy
Client: Saanich Peninsula Hospital Foundation

The annual Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. For the 2008 Awards, entries were submitted from 26 countries for the 13 creative categories. The entries were judged for innovative and creative concepts, strong executions and the ability to communicate and persuade. The panel of judges for the 2008 Awards included Art and/or Creative Directors from companies including Canada, U.S.A., Denmark, Germany, Japan, Australia, England and Dubai.

Not only were we thrilled to be awarded Silver, what's even more important to us is that the transit shelter poster was created as part of this year's fundraising campaign for our client, the Saanich Peninsula Hospital Foundation. The campaign has been very successful in helping the Foundation with their fundraising efforts towards meeting their goal of renovating the hospital's Operating Room suite and building a third OR, to date raising more than $1.5 million. See the "You'll Sleep Better" campaign pieces.